| Founder of Veritas Precious Metals Mark Platt | | | | in the early 20th century. Archaeological |
| studied at Oxford University before joining | | | | evidence suggests that enamelling may date |
| classic brand Alfred Dunhill where he worked | | | | back to 3000BC. The Byzantine Empire, |
| on developing menswear accessories and | | | | Chinese, French and Russian cultures have all |
| fragrance products. | | | | influenced the development of enamelware. |
| | | | Cloisonné, which is a design distinguished |
| He moved to iconic jeweller Tiffany and Co., | | | | by using flattened wire to separate the |
| where he worked for 6 years and furthered a | | | | enamel, is most suited to jewellery. And |
| passion for Sterling Silver accessories and | | | | combined with mother of pearl, Swarovski |
| jewellery. Tiffany offered a fascinating | | | | Crystals and semi precious stones bring |
| insight, with its great archives and history, | | | | together ancient and contemporary materials |
| into the silversmith's and jeweller's art | | | | used to create work of art cufflinks. The |
| over the course of a century and a half. | | | | design possibilities are add infinitum. |
| | | | |
| Mark launched Veritas Precious Metal Design | | | | Now |
| (from the Latin meaning "Truth")in Sept 2003. | | | | |
| The first collection was launched at the New | | | | In the wake of Alfred Dunhill and Tiffany |
| York Collective in July 2004, with the object | | | | Mark has taken Veritas to new heights with |
| of creating unique and distinctive cufflinks | | | | the release of a range of sterling silver |
| in Sterling Silver and Rhodium Plate. The | | | | cufflinks of superior elegance. Just a brief |
| second Veritas collection debuted in New York | | | | handle will satisfy your senses. And in the |
| 2005, featuring new enamel designs, which | | | | tradition of great jewellers, gleaning Mother |
| built on the strong theme of Swarovski | | | | of Pearl, crystals and precious stones to |
| crystals from the previous year. It featured | | | | slender elegant stems, engineered to give |
| the unique African Animal Collection, | | | | many years good linkage. |
| exquisitely carved heads of Lion, Rhino, | | | | |
| Leopard and Oryx with safari coloured enamel | | | | And the future |
| fittings. | | | | |
| | | | The resurgent popularity of cufflinks in |
| Mark Platt is primarily interested in design | | | | recent years has inspired many young |
| innovation, combining unusual precious | | | | designers. New materials like resins are at |
| materials and offering change and stimulus | | | | hand and they're being combined with |
| with each new season. | | | | crystals, cat's eye and semi precious stones, |
| | | | creating a new framework of styles, but |
| A little history | | | | without loosing classicism. The use of CAD |
| | | | and CAM for design and modelling are used |
| Jewellers like Cartier and Tiffany crafted | | | | extensively and laser welding and cutting |
| work of art designer cufflinks in mother of | | | | technology employed to refine the edges. |
| pearl, crystal; precious stones...These | | | | Combined they give another dimension to the |
| famous fashion names establish cufflinks as | | | | finished product and greatly assist the |
| the essential accessory for men. | | | | modern designer cope with the pressures of |
| | | | commercialism. Seasonal styles are turned |
| Some anecdotes | | | | around in short time as demand is met. |
| | | | |
| For many centuries vitreous enamel has been | | | | And, what of tradition? It remains intact. |
| widely used to adorn jewellery of the highest | | | | Designer brands like Veritas Lbb London, Ian |
| quality- from Parisian gold snuffboxes of the | | | | Flaherty and many more carry it forward. |
| 18th century to Carl Faberge's Imperial Eggs | | | | |